Sachin Tendulkar's brand-new Image........
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In the past more than two decades he let his bat do all the talking. Today, as the world speculates the retirement of perhaps cricket's greatest batsman, Sachin Tendulkar is presenting a new image of himself that's built outside cricket field.
Call it after-cricket brand Sachin: he has agreed to become a Parliamentarian and is reportedly playing a cameo in Bollywood flick Ferrari Ki Sawari.
So will brand Sachin outlive cricketer Sachin? Experts say it will, although the new roles bring new responsibilities and challenges.
"He is a highly desired role model for brands-a non-controversial achiever and that image will go beyond his playing years," says ad filmmaker Prahlad Kakkar, who has worked with the cricketer on several advertisements.
Sachin Tendulkar, who came into the Indian team as a 16-year-old prodigy in 1989 just before India started the reforms process in 1991, has broken almost every batting record over the past 23 years in a controversy-free career marked by impeccable record on and off the field. And he has been part of many successful campaigns for several national and multinational brands.
Now, he is 39 and there is not much left for him to achieve in a cricket field after having won the World Cup last year and scored his hundredth international century this year. While he is not yet talking about retirement, everybody else is. And his recent moves, particularly that of becoming a Rajya Sabha member, are seen as his retirement plans.
"I believe there is a new brand that Sachin sees for himself after 40, but I don't see Sachin the cricketer in his new brand," says Madhukar Kamath, group CEO and managing director at Mudra Group.
EXPANDING BOUNDARIES
While Sachin's Rajya Sabha nomination might have political undertones with the Congress allegedly trying to capitalise on his brand equity and diffusing the Bharat Ratna issue, the cricketer is clearly exploring his personal boundaries. This is true even with the movie role that he has reportedly accepted.
Historian Ramachandra Guha says that the change is more about Sachin's public figure than an advertiser's brand. "Advertisers will eventually find younger icons, but he will have to find a new role as a public figure," Guha says.
He feels that Sachin must attend Parliament as regularly as possible despite his busy schedule. "He must learn and use this platform to talk about issues," says Guha.
Call it after-cricket brand Sachin: he has agreed to become a Parliamentarian and is reportedly playing a cameo in Bollywood flick Ferrari Ki Sawari.
So will brand Sachin outlive cricketer Sachin? Experts say it will, although the new roles bring new responsibilities and challenges.
"He is a highly desired role model for brands-a non-controversial achiever and that image will go beyond his playing years," says ad filmmaker Prahlad Kakkar, who has worked with the cricketer on several advertisements.
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| Sachin Tendulkar's new brand image |
Now, he is 39 and there is not much left for him to achieve in a cricket field after having won the World Cup last year and scored his hundredth international century this year. While he is not yet talking about retirement, everybody else is. And his recent moves, particularly that of becoming a Rajya Sabha member, are seen as his retirement plans.
 |
| Sachin's new brand image - during practice session |
EXPANDING BOUNDARIES
While Sachin's Rajya Sabha nomination might have political undertones with the Congress allegedly trying to capitalise on his brand equity and diffusing the Bharat Ratna issue, the cricketer is clearly exploring his personal boundaries. This is true even with the movie role that he has reportedly accepted.
Historian Ramachandra Guha says that the change is more about Sachin's public figure than an advertiser's brand. "Advertisers will eventually find younger icons, but he will have to find a new role as a public figure," Guha says.
He feels that Sachin must attend Parliament as regularly as possible despite his busy schedule. "He must learn and use this platform to talk about issues," says Guha.
Sachin’s likes Red wine says Brett Lee
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Sachin was the India captain in your debut series, in 1999-00. Were you overawed when you bowled to him for the first time?
A I was 13 when Sachin made his debut for India and I’d watch him on the TV... I was still quite a few years away from playing Test cricket... So, from a distance, I watched him grow as a person, perform at the top level as an amazing athlete... The first competitive match that I bowled to Sachin was, of course, the first Test of that series (at the MCG). But I’d bowled to him once before that, for the Prime Minister’s XI, in Canberra.
You got Sachin out very cheaply (2)...
Yes... He’d nicked and straightaway walked, not waiting for the umpire to give him out. I picked up four wickets in that 50-over match.
But were you nervous on bowling to Sachin for the first time on your Test debut?
I was nervous, I was anxious... I was everything when Steve Waugh threw the ball at me... There I was about to bowl to one of my heroes, somebody whose career I’d followed for a decade. What helped is that, in the lead-up, I’d played a Shield game at the Waca, where I’d bowled really fast... I took inspiration from that.
The last time that you bowled to Sachin was during the recent tri-series in Australia. A dozen years after first having bowled to him, what’s it like today?
I break into a giggle, tell myself ‘here we go again’... Look, there’s such an aura about Sachin... He’s completed 22 years at the international level, which is some longevity... Actually, Sachin’s like the amazing red wine (Penfolds Grange) back in Australia, which gets better with age. Indeed, it ages beautifully.
What’s most special about Sachin?
I look at how sportsmen are off the field too... Sachin has remained so humble... I know India fairly well now and know that it can get difficult for us cricketers, fans want to get so close to you... It must be 20 times more difficult for Sachin... Hats off to Sachin for having remained such a gentleman, no matter what the pressure... What he’s done for India is amazing and fans live and die for him. When someone special comes in to bat, you feel his presence... One gets that feeling when Sachin takes guard... You sense
that extra energy. You can’t measure it, but it’s there. Being in the opposition, one tries to get him out, but there’s so much respect for him, respect which has been well-earned. I guess you can count on one hand the number of people who’ve tried to sledge Sachin. That’s the respect he enjoys... He’s an athlete who wants to win. I, at least, don’t have an issue with that. At the same time, you’ve got to be a gracious loser.
Sachin will soon be a member of Parliament. What’s your take?
I’m sure whatever Sachin does, he’ll do it brilliantly.
Youngsters can learn so much from Sachin...
Absolutely... What they can learn the most is that anything is possible... Sachin’s taken India by storm, he’s got the most number of runs and hundreds, has won a World Cup... Is the greatest batsman to have walked the earth... He’s known across the world... Sachin was 16 when he first played for India, so 16-year-olds can dream big... Set their sights high. If you want to look at the perfect cover drive, in all formats, look at Sachin. The ball is presented with such a clean face of the bat.
The last one... The greatest debate continues... Where do you place Sachin?
(Grins) It’s hard to compare eras... However, for me, Sachin’s the greatest batsman, Wasim Akram and Glenn McGrath the greatest fast bowlers, Shane Warne the greatest spinner and my KKR teammate Jacques Kallis the greatest cricketer.
A I was 13 when Sachin made his debut for India and I’d watch him on the TV... I was still quite a few years away from playing Test cricket... So, from a distance, I watched him grow as a person, perform at the top level as an amazing athlete... The first competitive match that I bowled to Sachin was, of course, the first Test of that series (at the MCG). But I’d bowled to him once before that, for the Prime Minister’s XI, in Canberra.
You got Sachin out very cheaply (2)...
Yes... He’d nicked and straightaway walked, not waiting for the umpire to give him out. I picked up four wickets in that 50-over match.
But were you nervous on bowling to Sachin for the first time on your Test debut?
I was nervous, I was anxious... I was everything when Steve Waugh threw the ball at me... There I was about to bowl to one of my heroes, somebody whose career I’d followed for a decade. What helped is that, in the lead-up, I’d played a Shield game at the Waca, where I’d bowled really fast... I took inspiration from that.
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| Sachin Tendulkar and Brett Lee during IPL 5 match Mumbai Indians Vs Kolkata Knight Riders At Eden Garden in Kolkata. |
I break into a giggle, tell myself ‘here we go again’... Look, there’s such an aura about Sachin... He’s completed 22 years at the international level, which is some longevity... Actually, Sachin’s like the amazing red wine (Penfolds Grange) back in Australia, which gets better with age. Indeed, it ages beautifully.
What’s most special about Sachin?
I look at how sportsmen are off the field too... Sachin has remained so humble... I know India fairly well now and know that it can get difficult for us cricketers, fans want to get so close to you... It must be 20 times more difficult for Sachin... Hats off to Sachin for having remained such a gentleman, no matter what the pressure... What he’s done for India is amazing and fans live and die for him. When someone special comes in to bat, you feel his presence... One gets that feeling when Sachin takes guard... You sense
that extra energy. You can’t measure it, but it’s there. Being in the opposition, one tries to get him out, but there’s so much respect for him, respect which has been well-earned. I guess you can count on one hand the number of people who’ve tried to sledge Sachin. That’s the respect he enjoys... He’s an athlete who wants to win. I, at least, don’t have an issue with that. At the same time, you’ve got to be a gracious loser.
Sachin will soon be a member of Parliament. What’s your take?
I’m sure whatever Sachin does, he’ll do it brilliantly.
Youngsters can learn so much from Sachin...
Absolutely... What they can learn the most is that anything is possible... Sachin’s taken India by storm, he’s got the most number of runs and hundreds, has won a World Cup... Is the greatest batsman to have walked the earth... He’s known across the world... Sachin was 16 when he first played for India, so 16-year-olds can dream big... Set their sights high. If you want to look at the perfect cover drive, in all formats, look at Sachin. The ball is presented with such a clean face of the bat.
The last one... The greatest debate continues... Where do you place Sachin?
(Grins) It’s hard to compare eras... However, for me, Sachin’s the greatest batsman, Wasim Akram and Glenn McGrath the greatest fast bowlers, Shane Warne the greatest spinner and my KKR teammate Jacques Kallis the greatest cricketer.
Sachin Tendulkar is a Golden Boy : West Bengal Chief Minister Mamata Banerjee
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West Bengal chief minister Mamata Banerjee today described Sachin Tendulkar as a 'golden boy' as the state government and the Cricket Association of Bengal jointly felicitated the senior Indian batsman for completing one hundred international centuries.
The felicitation ceremony was held at the Eden Gardens just ahead of the IPL clash between Kolkata Knight Riders and Mumbai Indians.
Congratulating Tendulkar on behalf of the government, Mamata said, "He is a golden boy. That's why we have gifted you a golden bat and ball. We salute your achievement. We are so proud of you."
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| Sachin Tendulkar receiving a painting from eminent painter Sanatan Dinda after being felicitated by West Bengal Chief Minister Mamata Banerjee for his 100th international century milestone, in Kolkata. |
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| Sachin Tendulkar receiving a momento from West Bengal Chief Minister Mamata Banerjee for his 100th international century milestone, in Kolkata |
CAB boss Jagmohan Dalmiya also joined them as Tendulkar was bestowed with gifts, including a traditional 'Uttario' (scarf).
Dalmiya also handed the cricketer a memento that read: 'Congratulations Sachin Tendulkar for 100 international centuries'.
Mamata had recently suggested Tendulkar's name for the highest civilian honour -- Bharat Ratna -- in his congratulatory message when the Mumbai stalwart had notched the feat in Dhaka.
The majestic Eden was decked up with giant Tendulkar banners that read 'CAB salutes Sachin'.
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| Sachin Tendulkar receiving a gold coins from West Bengal Chief Minister Mamata Banerjee and Bangal cricket association for his 100th international century milestone, in Kolkata |
"This is for the first time, he came here after the milestone. So we plannned to felicitate him in a befitting manner jointly by the state government," CAB chief Jagmohan Dalmiya said.
Sachin Tendulkar's First IPL5 Fifty Pictures...........
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| Sachin Tendulkar and Rohit sharma had conversation during ipl match against Chennai super kings |
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| Sachin Tendulkar's off-side cut shot against Chennai super kings |
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| Sachin Tendulkar celebrates after scoring fifty against Chennai Super Kings during an Indian Premier League (IPL) cricket match in Mumbai, India, Sunday, May 6, 2012 |
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| Sachin Tendulkar taking single against Chennai Super Kings |
Sachin Inaugurates Cricket Museum in Pune
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Sachin was inaugrated cricket museum in pune to display personal belongings of legendary cricketers from around the world, including the late Sir Donald Bradman
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| Sachin's press meet during cricket museum inaugration in Pune |
The museum, set up in the Sahakar Nagar area of the city by a private collector Rohan Pate, is the first of its kind in the city.
courtsy : ndtv
Sachin Tendulkar Nominationed Rajya Sabha MP......
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The reactions varied to batting maestro Sachin Tendulkar's nomination to the Rajya Sabha, with some welcoming the move and others critical of his new role, which will deprive him from playing. Social activist Anna Hazare, who is in Mumbai for a two-day trip for consultations on the Lokayukta bill, welcomed the move. However, he mentioned that he is more interested in a corruption-free nation more than anything else at this point.
Information and broadcasting minister Ambika Soni in New Delhi on Thursday hailed the nomination of Sachin Tendulkar for Rajya Sabha saying it was a "very good step".
She appreciated UPA's initiative in nominating Tendulkar as a member of RS saying, "Whenever Congress is in government, it has always nominated such personalities, which leads to an enviornment of energy and encouragement in the country."
However, Congress MP from north Mumbai Sanjay Nirupam welcomed the move. “Sachin deserves every bit and more. He also deserves a Bharat Ratna. I whole heartedly welcome this decision,” he said.
Bharatiya Janata Party (BJP) legislator Madhav Bhandari, however, said: “As a fan of Tendulkar, I will welcome this move, but as an observer of politics, it will be like keeping him away from his biggest passion - cricket. I also see this as a trick to keep Tendulkar from a Bharat Ratna.”
Commoners, on the other hand, were baffled even at the possibility of Tendulkar as a Rajya Sabha member.
“I am perplexed. Who recommended him? What were they thinking? And tell me what will he do on that position? Sachin is a good cricketer and let them stay in the field of cricket and achieve greater heights,” said Deep Vora, a software professional.
Agreed another Mumbaikar Raghavendra BR, a musician. “Sachin is an achiever in his own right. But I don't quite agree with him being nominated for Rajya Sabha, especially, with his busy schedule,” he said.
“Sachin never seemed to have any inclination towards politics or working of the parliament. I wonder if he has the time to get political, given that his passion for Cricket is so strong. However knowing the personality that he is, I am sure he could do a lot of good to cricketing in India,” said Ajinkya Raut, a dentist and a cricket fan.
Who is Sachin Tendulkar?
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Sachin Tendulkar has been called the God of cricket. For most individuals that would be an unbearable burden. But then few individuals could even dream of posting such statistics as a 100 international centuries, or over 15000 test runs, the first batsman to get a double century in one-day internationals.
And then again, the purists will say, don't look at numbers, look at his game. Then, they too will sigh at the craft of Sachin Ramesh Tendulkar, the man with almost every stroke in the book.
What separates the Master Blaster from others is his unmatched ability to adapt to format, physical conditions and the situation the team is in; this has assisted him in amassing runs in all parts of the world.
He is revered. And yet when he takes over a year to make his 100th ton, an incredible statistic, there are those who point out that India lost to Bangladesh in the effort to notch that hundred. Sachin is compelled to explain that he plays for the team, that he will continue playing. And it goes on - a national obsession. We heard it all before. At heated canteen debates, on long facebook discussions, in every nook-and-cranny of the country.
Born in Mumbai on April 24, 1973, his father Ramesh named him after music composer, Sachin Dev Burman. But it was his elder brother Ajit who encouraged Sachin to take up cricket and took the 12-year-old to Mumbai's legendary cricket coach Ramakant Achrekar. The master-blaster still credits 'Achrekar Sir' with building his technique and powers of concentration
Sachin Tendulkar has been talked about ever since he notched a 664-run partnership with Vinod Kambli as a schoolboy playing in the Harris Shield, an inter-school tournament. At 14, Tendulkar was a ball-boy for India's match against Zimbabwe at the Wankhede Stadium during the 1987 World Cup; few would have thought that they had caught a glimpse of greatness.
Sunil Gavaskar, who was the most successful Test batsman of that era, presented the promising youngster a pair of his own ultra-light pads, a gesture that Sachin says was the biggest encouragement for him. He said that after smashing Gavaskar's long-standing record for the most number of Test centuries.
Tendulkar scored 100 not out in his debut first-class match for Bombay against Gujarat and went on to score centuries on his debut in the Deodhar and Duleep Trophy.
He was selected to play for the Indian side in the 1989 tour to Pakistan. His performances were not thoroughly convincing, but what was credible was his urge to perform despite being hit by potentially lethal bouncers from the Pakistan pacers.
Sachin's first century came almost a year later on the tour to England, he scored an unbeaten 119 and was highly praised for his style and discipline. He had five Test tons before he turned 20 and was a the youngest to reach a 1000 runs in Test cricket.
His flamboyant display not only allowed him to score runs freely but also went a long way in intimidating the bowlers. Sachin went on to establish an indispensable position in the Indian middle order. Though he waited 79 innings to get to his first ODI hundred (in 1994, against Australia, in Colombo), Sachin was the first to get to 10,000 runs in one-day cricket and has scored 49 centuries in that format.
At a time when Indian cricket lost track of its past glory and balance, Sachin Tendulkar seemed to be the only guiding light. The Indian batting was virtually circled around Sachin Tendulkar, inviting awe and anticipation to his presence on the field. Sachin would go on to break the records of the most number of runs and centuries in either format of the game. He also scored the first double century in One Day Internationals, almost 40 years after the format was introduced.
He has been widely compared with the greatest batsman of all time, Don Bradman, who himself admitted that Sachin's style was the closest to that of his own.
Tendulkar's achievements hold even more significance considering the weight of expectations carried by him. He is the only Indian cricketer to get the Rajiv Gandhi Khel Ratna Award, the Arjuna Award, the Padma Shri and the Padma Vibhushan ( India's second-highest civilian honour). Sachin is also a honorary Group Captain in the Indian Air Force.
Surprising as it may sound, the 39-year old, possesses child-like enthusiasm for the sport, a fact revealed by former teammate Rahul Dravid. A passion that is shared by his family ; his wife Anjali doesn't eat or drink whenever Sachin is at the crease.
By Sachin's own admission, winning the World Cup in 2011 was his 'biggest dream' come true.
The only question mark in an otherwise glittering career is Sachin's captaincy record. In the 25 tests he captained India in, he won just 4 and lost nine In the 73 one-dayers he was captain, India managed to win just 23.
His style and approach have changed over the past few years. Some say it is to elongate his career while some say it is the sport that has brought about the change. But the most suitable explanation seems to be the evolution of a man who has never shown signs of complacency despite having almost every record in the book. Sachin may use the heaviest bat in international cricket (over 3.2 pounds) but what is admirable is that after 23 years of international cricket, it remains one of the broadest that there is.
In a nutshell, Sachin Tendulkar turned a sport into a religion, something that no one had ever done.
courtesy : NDTV
And then again, the purists will say, don't look at numbers, look at his game. Then, they too will sigh at the craft of Sachin Ramesh Tendulkar, the man with almost every stroke in the book.
He is revered. And yet when he takes over a year to make his 100th ton, an incredible statistic, there are those who point out that India lost to Bangladesh in the effort to notch that hundred. Sachin is compelled to explain that he plays for the team, that he will continue playing. And it goes on - a national obsession. We heard it all before. At heated canteen debates, on long facebook discussions, in every nook-and-cranny of the country.
Born in Mumbai on April 24, 1973, his father Ramesh named him after music composer, Sachin Dev Burman. But it was his elder brother Ajit who encouraged Sachin to take up cricket and took the 12-year-old to Mumbai's legendary cricket coach Ramakant Achrekar. The master-blaster still credits 'Achrekar Sir' with building his technique and powers of concentration
Sachin Tendulkar has been talked about ever since he notched a 664-run partnership with Vinod Kambli as a schoolboy playing in the Harris Shield, an inter-school tournament. At 14, Tendulkar was a ball-boy for India's match against Zimbabwe at the Wankhede Stadium during the 1987 World Cup; few would have thought that they had caught a glimpse of greatness.
Tendulkar scored 100 not out in his debut first-class match for Bombay against Gujarat and went on to score centuries on his debut in the Deodhar and Duleep Trophy.
He was selected to play for the Indian side in the 1989 tour to Pakistan. His performances were not thoroughly convincing, but what was credible was his urge to perform despite being hit by potentially lethal bouncers from the Pakistan pacers.
Sachin's first century came almost a year later on the tour to England, he scored an unbeaten 119 and was highly praised for his style and discipline. He had five Test tons before he turned 20 and was a the youngest to reach a 1000 runs in Test cricket.
His flamboyant display not only allowed him to score runs freely but also went a long way in intimidating the bowlers. Sachin went on to establish an indispensable position in the Indian middle order. Though he waited 79 innings to get to his first ODI hundred (in 1994, against Australia, in Colombo), Sachin was the first to get to 10,000 runs in one-day cricket and has scored 49 centuries in that format.
At a time when Indian cricket lost track of its past glory and balance, Sachin Tendulkar seemed to be the only guiding light. The Indian batting was virtually circled around Sachin Tendulkar, inviting awe and anticipation to his presence on the field. Sachin would go on to break the records of the most number of runs and centuries in either format of the game. He also scored the first double century in One Day Internationals, almost 40 years after the format was introduced.
Tendulkar's achievements hold even more significance considering the weight of expectations carried by him. He is the only Indian cricketer to get the Rajiv Gandhi Khel Ratna Award, the Arjuna Award, the Padma Shri and the Padma Vibhushan ( India's second-highest civilian honour). Sachin is also a honorary Group Captain in the Indian Air Force.
Surprising as it may sound, the 39-year old, possesses child-like enthusiasm for the sport, a fact revealed by former teammate Rahul Dravid. A passion that is shared by his family ; his wife Anjali doesn't eat or drink whenever Sachin is at the crease.
By Sachin's own admission, winning the World Cup in 2011 was his 'biggest dream' come true.
The only question mark in an otherwise glittering career is Sachin's captaincy record. In the 25 tests he captained India in, he won just 4 and lost nine In the 73 one-dayers he was captain, India managed to win just 23.
His style and approach have changed over the past few years. Some say it is to elongate his career while some say it is the sport that has brought about the change. But the most suitable explanation seems to be the evolution of a man who has never shown signs of complacency despite having almost every record in the book. Sachin may use the heaviest bat in international cricket (over 3.2 pounds) but what is admirable is that after 23 years of international cricket, it remains one of the broadest that there is.
In a nutshell, Sachin Tendulkar turned a sport into a religion, something that no one had ever done.
courtesy : NDTV
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