Showing posts with label sachin tendulkar is. Show all posts
Showing posts with label sachin tendulkar is. Show all posts
Sachin Tendulkar's brand-new Image........
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In the past more than two decades he let his bat do all the talking. Today, as the world speculates the retirement of perhaps cricket's greatest batsman, Sachin Tendulkar is presenting a new image of himself that's built outside cricket field.
Call it after-cricket brand Sachin: he has agreed to become a Parliamentarian and is reportedly playing a cameo in Bollywood flick Ferrari Ki Sawari.
So will brand Sachin outlive cricketer Sachin? Experts say it will, although the new roles bring new responsibilities and challenges.
"He is a highly desired role model for brands-a non-controversial achiever and that image will go beyond his playing years," says ad filmmaker Prahlad Kakkar, who has worked with the cricketer on several advertisements.
Sachin Tendulkar, who came into the Indian team as a 16-year-old prodigy in 1989 just before India started the reforms process in 1991, has broken almost every batting record over the past 23 years in a controversy-free career marked by impeccable record on and off the field. And he has been part of many successful campaigns for several national and multinational brands.
Now, he is 39 and there is not much left for him to achieve in a cricket field after having won the World Cup last year and scored his hundredth international century this year. While he is not yet talking about retirement, everybody else is. And his recent moves, particularly that of becoming a Rajya Sabha member, are seen as his retirement plans.
"I believe there is a new brand that Sachin sees for himself after 40, but I don't see Sachin the cricketer in his new brand," says Madhukar Kamath, group CEO and managing director at Mudra Group.
EXPANDING BOUNDARIES
While Sachin's Rajya Sabha nomination might have political undertones with the Congress allegedly trying to capitalise on his brand equity and diffusing the Bharat Ratna issue, the cricketer is clearly exploring his personal boundaries. This is true even with the movie role that he has reportedly accepted.
Historian Ramachandra Guha says that the change is more about Sachin's public figure than an advertiser's brand. "Advertisers will eventually find younger icons, but he will have to find a new role as a public figure," Guha says.
He feels that Sachin must attend Parliament as regularly as possible despite his busy schedule. "He must learn and use this platform to talk about issues," says Guha.
Call it after-cricket brand Sachin: he has agreed to become a Parliamentarian and is reportedly playing a cameo in Bollywood flick Ferrari Ki Sawari.
So will brand Sachin outlive cricketer Sachin? Experts say it will, although the new roles bring new responsibilities and challenges.
"He is a highly desired role model for brands-a non-controversial achiever and that image will go beyond his playing years," says ad filmmaker Prahlad Kakkar, who has worked with the cricketer on several advertisements.
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| Sachin Tendulkar's new brand image |
Now, he is 39 and there is not much left for him to achieve in a cricket field after having won the World Cup last year and scored his hundredth international century this year. While he is not yet talking about retirement, everybody else is. And his recent moves, particularly that of becoming a Rajya Sabha member, are seen as his retirement plans.
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| Sachin's new brand image - during practice session |
EXPANDING BOUNDARIES
While Sachin's Rajya Sabha nomination might have political undertones with the Congress allegedly trying to capitalise on his brand equity and diffusing the Bharat Ratna issue, the cricketer is clearly exploring his personal boundaries. This is true even with the movie role that he has reportedly accepted.
Historian Ramachandra Guha says that the change is more about Sachin's public figure than an advertiser's brand. "Advertisers will eventually find younger icons, but he will have to find a new role as a public figure," Guha says.
He feels that Sachin must attend Parliament as regularly as possible despite his busy schedule. "He must learn and use this platform to talk about issues," says Guha.
Sachin Tendulkar is a Golden Boy : West Bengal Chief Minister Mamata Banerjee
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West Bengal chief minister Mamata Banerjee today described Sachin Tendulkar as a 'golden boy' as the state government and the Cricket Association of Bengal jointly felicitated the senior Indian batsman for completing one hundred international centuries.
The felicitation ceremony was held at the Eden Gardens just ahead of the IPL clash between Kolkata Knight Riders and Mumbai Indians.
Congratulating Tendulkar on behalf of the government, Mamata said, "He is a golden boy. That's why we have gifted you a golden bat and ball. We salute your achievement. We are so proud of you."
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| Sachin Tendulkar receiving a painting from eminent painter Sanatan Dinda after being felicitated by West Bengal Chief Minister Mamata Banerjee for his 100th international century milestone, in Kolkata. |
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| Sachin Tendulkar receiving a momento from West Bengal Chief Minister Mamata Banerjee for his 100th international century milestone, in Kolkata |
CAB boss Jagmohan Dalmiya also joined them as Tendulkar was bestowed with gifts, including a traditional 'Uttario' (scarf).
Dalmiya also handed the cricketer a memento that read: 'Congratulations Sachin Tendulkar for 100 international centuries'.
Mamata had recently suggested Tendulkar's name for the highest civilian honour -- Bharat Ratna -- in his congratulatory message when the Mumbai stalwart had notched the feat in Dhaka.
The majestic Eden was decked up with giant Tendulkar banners that read 'CAB salutes Sachin'.
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| Sachin Tendulkar receiving a gold coins from West Bengal Chief Minister Mamata Banerjee and Bangal cricket association for his 100th international century milestone, in Kolkata |
"This is for the first time, he came here after the milestone. So we plannned to felicitate him in a befitting manner jointly by the state government," CAB chief Jagmohan Dalmiya said.
Sachin Tendulkar celebrates 39th birthday; re-visiting some milestones
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When 16-year old Tendulkar stepped onto the international scene against Pakistan, it must have seemed amusing to many. After all, the kid would have to face the likes of Imran Khan, Wasim Akaram and another debutant Waqar Younis.
However, although Sachin did not score a lot of runs barring a half century, he was noted for the temperament he posed in dealing with the fierce Pakistan pace attack.
A year later, the batting maestro became the second youngest player to score a Test ton during India’s tour of England. Sachin’s innings of 119 not out, along with Manoj Prabhakar’s 67 not out, had saved the day for the visitors.
Then came ‘Sachin vs Australia’ era in the year 1998, when Tendulkar ripped apart the Australian attacks. During Australia’s tour of India, he scored three continuous test tons. In the same year, he smashed nine ODI centuries in 12 months. Tendulkar had become the fifth player in ODI history to pile up 7,000+ runs.
His performances earned him the opportunity to meet Australia’s Sir Don Bradman, regarded by many as the greatest batsman to play the game. The Australian legend had once told his wife when he saw Sachin play on TV, “I never saw myself play, but I feel that this player is playing much the same as I used to play.” In the year 2001, against the West Indies, Sachin increased his test tons to 29 after which he was at par with Sir Don Bradman who had also scored 29 tests centuries.
As it is said, records are made to be broken. However, Sachin had not only broken records, but also went on to create new ones. In 2002, he became the youngest player (31) in the world to represent his country in 100 Tests. Presently, he holds the record of having played the most number of Tests (188) and ODIs (462).
His on field performances also made him a big hit among advertisers. In 2006, he signed a record deal of Rs 180 crore for over three years with Saatchi & Saatchi’s Iconix. Sachin holds the record of having scored the highest runs in Tests (15,470) and ODIs (18,374).
In the year 2010, Sachin achieved what no other cricketer had earlier! He was the first player to register an ODI double century. Tendulkar scored 200 not out against South Africa that year. His proudest moment came a year later when team India had their hands on the 2011 World Cup. Sachin, who was inspired to pick up the cricket bat purely out of love for the game and a dream to win a World cup for his country, saw it turn into a reality.
Finally, after a year long wait, Sachin achieved the unimaginable! He became the first and only player to score 100 international centuries. The batting legend reached the landmark against Bangladesh during the Asia cup.
Post all the achievements and despite rumors of retirement, Sachin’s brand value has not dipped much. He undoubtedly also remains the richest cricketer in the world with an estimated annual earning of around Rs 250- 300 crore.
However, although Sachin did not score a lot of runs barring a half century, he was noted for the temperament he posed in dealing with the fierce Pakistan pace attack.
A year later, the batting maestro became the second youngest player to score a Test ton during India’s tour of England. Sachin’s innings of 119 not out, along with Manoj Prabhakar’s 67 not out, had saved the day for the visitors.
His performances earned him the opportunity to meet Australia’s Sir Don Bradman, regarded by many as the greatest batsman to play the game. The Australian legend had once told his wife when he saw Sachin play on TV, “I never saw myself play, but I feel that this player is playing much the same as I used to play.” In the year 2001, against the West Indies, Sachin increased his test tons to 29 after which he was at par with Sir Don Bradman who had also scored 29 tests centuries.
His on field performances also made him a big hit among advertisers. In 2006, he signed a record deal of Rs 180 crore for over three years with Saatchi & Saatchi’s Iconix. Sachin holds the record of having scored the highest runs in Tests (15,470) and ODIs (18,374).
In the year 2010, Sachin achieved what no other cricketer had earlier! He was the first player to register an ODI double century. Tendulkar scored 200 not out against South Africa that year. His proudest moment came a year later when team India had their hands on the 2011 World Cup. Sachin, who was inspired to pick up the cricket bat purely out of love for the game and a dream to win a World cup for his country, saw it turn into a reality.
Post all the achievements and despite rumors of retirement, Sachin’s brand value has not dipped much. He undoubtedly also remains the richest cricketer in the world with an estimated annual earning of around Rs 250- 300 crore.
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